In the wild, listening is not a skill; it is a vital asset that is a determining factor in the survival of a species. The owl, for instance, has an incredibly intricate and sensitive sense of hearing that has allowed it to develop a reaction time far faster than the scurrying mouse it has just detected and started for in the dark. In business, listening is vital in the same way, to survival and to profits. To be the most effective manager possible, remember these overlooked, but very important, conscious listening examples.

  • Listening to the customer. The only way you can provide what your customer wants better than anyone else in your market is to know, better than anyone else, exactly what that is. Ask your customers for feedback by offering a small discount on a next purchase in exchange for filling out a survey about your product or service. Encourage your customers to voice their opinions by requesting them via social media pages. Find people willing to test your product or service, and observe them doing so if possible; this creates an opportunity for