One of the biggest differences in how customers acquaint themselves with products, keep updated on their current favorites and create new brand loyalties is the emergence of prominent mobile and cloud technologies. A comprehensive understanding of what your customer needs, and a plan for strategically executing solutions to cater to those needs, are what is keeping companies in the shark pool of viable competition. Without these plans and strategies, companies are falling by the proverbial wayside.
An annual survey was published by Gartner which pulls data provided by over 2,300 CIOs in more than forty countries and nearly as many industries. This survey concluded that analytics/business intelligence (BI), mobile, and cloud strategies were not only important, they were the most important focus for companies through 2015, ranking first, second and third on a priority list, respectively. So why are they so vital?
Linda Price, VP for the Asia Pacific branch of Garnet