When you announce your open positions online and ask candidates to submit resumes, you have two options: You can simply describe the job and then provide clear instructions on how to apply. Or you can think of this post an opportunity to support and extend your branding and outreach efforts. In many cases, this post will serve as the first contact between your brand and your reader, and first impressions can have a lasting impact. In other cases, your reader may already have an established relationship with your brand and this post can either perpetuate or alter their existing feelings about your company.

No matter which approach you take, recognize that these readers are certainly in or close to your target audience; they