In a perfect world, CEOs and managers could wave a magic wand and easily keep both employees and customers happy. Give the members of both categories exactly what they need to feel appreciated, and voila! Turnover stays low, sales stay high, and the company thrives. As far as possible, this is the goal that most managers strive to achieve; in fact, if you occupy a leadership role, you may notice that most of your late nights and early mornings are absorbed in the process of pleasing, educating, training, satisfying or motivating one group or the other.

But what happens when the needs of these groups conflict? What should you do when taking care of one group means taking something away from the other? If you need to put a customer on ice to support an employee, should you do it? Yes, you should. Here